Tel. (408)-655-9406




FOR IMMEDIATE RELEASE

AFFORDABLE HOLISTIC EMAIL COURSES NOW AVAILABLE-
JUST IN TIME FOR HOLIDAY GIFTS

Self-Healing Expressions' Unique "Scheduler" Allows Students to Set Pace

December 10, 2001, Lambertville, NJ -- Email courses in Thoreau's teachings, laughter and grief therapy, healing the earth, energizing the body and other spiritual, holistic and personal growth topics are now available through Self-Healing Expressions. At $24.95, the courses make unique, inexpensive gifts for your friends, loved ones and you.

Self-Healing Expressions, a new company, markets and emails courses developed by authors, Web site operators, teachers and healers. Unlike sites that email daily messages or weekly newsletters, the company's delivery system, which contains unique "scheduler" technology, allows students to set their own pace, choosing:
  • The day they receive lessons, which could be tomorrow or months away, and
  • The interval of lessons, from daily, weekly and biweekly.
Also, students receive lessons in sequence to start at the beginning of a course - not at whatever level a newsletter group has reached - thereby building on knowledge.

"In lesson 23, the list of signs that one is progressing is a rich tool for self-examination," says Patricia Scott, a bereavement counselor who studied the grief therapy course. Self-Healing Expressions courses typically include about 20 lessons, each containing a main concept, relevant web sites or readings and a practical application exercise to reinforce the concept. Email delivery avoids the scheduling issues surrounding web seminars. And it addresses current online habits. According to research from Roper Starch, most people spend more time visiting their email accounts than visiting Web sites.

Bringing Self-Help to the Multitudes
The low price of the courses at Self-Healing Expressions ensures that self-help content is accessible to the masses, says June Soyka, the company's president and founder. A long-time education marketer, she adds, "The information imparted is a reinforcement of seminars, books and other information, or perhaps an introduction. Often, a course like ours - which could start as a holiday gift - can put someone on a path of self-discovery, healing and inner peace."

Demand for materials to follow that path is on the rise. "The market continues to grow because the baby boomers are getting older and are thinking about the ultimate questions…and there seems to be no satiation point," notes Debra Williams, spokesperson for Barnes & Noble, in an interview with Publishers Weekly. "And the talk shows have been instrumental in bringing these titles to the attention of a wider public."


Self-Healing Expressions Introduces Holistic Email Courses


Creating Revenue, Ending Technical Drudgery, for Authors, Educators
Self-Healing Expressions enables its content providers to create an additional income source, reinforce their messages and to promote their books and services. "My only investment has been to develop the course," says Lynn Shaw, instructor for "Laughter for the Healing Heart" and author of Tee Hee Moments: Remembering to Laugh When You're Having One of Those Days.

Shaw, who owns her own site, adds, "Self-Healing Expressions sells my course on their site, attracting a new audience for me. Even better, I also market it from my site." When her site visitors are ready to order her course, they are linked to the Self-Healing Expressions site for processing and fulfillment. "My readers and clients can access a unique learning tool containing my message, from my site," says Shaw. "And I'm spared the technical hassles! Now that's something to laugh about."

Authors or site owners who might view Self-healing Expressions as a competitor are actually potential content providers or partners, says Soyka. "We compete for the same audience as Deepak Chopra, Caroline Myss and Andrew Weil but we offer a complimentary product-not a competing one," she says. "Our goal is to use our marketing and technical expertise to deliver positive, healing messages to the world via email. And so, we've built technology to make that easier for the people who impart those messages. It's like offering a minister an extra 'pulpit' for giving sermons. But the 'pulpit' is a sophisticated database that stores, schedules and delivers email courses."

About Self-Healing Expressions
Self-Healing Expressions provides affordable, self-paced email courses on personal growth and holistic topics. Unlike sites that email daily messages or weekly newsletters, the company's delivery system with unique "scheduler" allows students to set their own pace by choosing the day and interval of lesson delivery. Authors and web site owners with a holistic focus provide the course content, and in return, earn royalties, introduce or reinforce messages, and promote books, sites and services. Self-Healing Expressions' database stores, schedules and emails courses for content providers, who can sell them on the company's site, their own site or both. In all scenarios, Self-Healing Expressions manages database and order fulfillment, thereby overcoming the technical challenges often faced by instructors. For more information, visit www.selfhealingexpressions.com.

###